The green bottle of Coca- Cola

From one year of market introduction of PlantBottle, coca cola made from a blend of petroleum-based materials and plant-based materials. After initially skeptical of the Coca-Cola we wondered if it was just a marketing ploy. Judging by the massive rollout PlantBottle in the past year - is now in nine major markets in a variety of beverages, Coca-Cola the answer is no. This was a move very real and a bit 'green.

Coke not only had a role in bringing this innovation to market, but we are a leading manufacturer outside of the supply chain, explain and Scott Vitters, global head of sustainable packaging for Coca-Cola. There's a whole work of selection of plants that are used, where sugar comes from. It works on plastic, the selection of which this is based on principles of sustainability, there is an involvement in working with suppliers to develop a capacity for materials used.

Currently, the plant only bottled Brazilian sugar cane - a sustainable choice, but still a crop on arable land that could be used for food. Coca-Cola is working to bring the waste cellulosic plant in the bottle over the next two or three years.

ultimate goal of Coca-Cola is a plastic bottle 100% vegetable is technically possible, but now we need to understand the best way to make it commercial.

If Coca-Cola is successful, the company hopes that will not be the only ones to use this material.