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2009-09-03

Research Reveals Consumers Don't Want To Pay More Than $99 For An eReader


Forrester Research, has shown that from a sample of 4,706 consumers , the results are very clear and interesting.
The most part of consumers had answered theu would pay $50-$99 for an eReader. Obviously, this doesn't corrispnd with retailer price points currently that is at least $199 and up.
Probably most of people have no intention to consider an eReader until prices drop under $100.
Most of people still enjoy reading actual, paper books and they can buy used book or get them free at the library. The paper is still important.
But it depends from the item contained in the book. For example, for manual the digital book have a good reputation and consideration.
Things changes if we talk about narrative books, they are accepted only in paper.
Having a collection of them throughout home looks good and it makes feel smart.
eReaders don't have the same appeal as MP3 players, so there’s needing to wait again. In Japan the story in ebook format have a good success like manga. It depends from different culture.



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