Communities of young

MySpace, Netlog, Bebo, Facebook, YouTube, Twitter, FriendFeed are all names for the new communicative reality experienced by millions of people every day and this is especially true as it lowers the age of persons who use it. The Social Media has become the Berlin Wall generation. The secret garden of millions of digital natives who use technology as a smokescreen to defend themselves from the adult world. The gregarious world of adolescents is perfectly at ease in this web revised and full of virtual places where they can live their tribal peace. You will say: but we know already.
In recent years it has become increasingly evident that traditional media are increasingly losing ground to new media. Who more quickly and more slowly who all tend to diminish the influence and grip on persone.La classic television as we have known in the last century is turning into what I prefer to call television. The newspapers are going through a period even more dramatic, which could result in their extinction if no measures are taken to make journalism suited to the tastes of new generations. And you will repeat again: this we know, there's more?
And companies that make? How do companies survive this Copernican revolution? Needless to say, the downfall of traditional media goes along with that of "advertising. The same concept of advertising is in crisis. The financial crisis and then the real economy is only accelerating what is already in place for some time. Companies must then change the approach as they interact with their customers.
That's probably did not know this already. How will the companies to emerge unscathed from this situation?
The first thing to do is listen, the second thing is to listen, the third listen. There are no tricks or shortcuts. If one insists on evaluating the numbers - ROI or KPI - any business communication campaigns will be obtained only efficient but not effective.
In practice, as do the companies listen? To probe the network there are many tools Social Media Monitoring and Analysis. I use SM2 to Techrigy because I am comfortable there and have a partnership with Techrigy But if you enter the Social Media Monitoring and Analysis on Google will find many other tools that have more or less the same characteristics. Some more primitive and others more advanced.
The tools for Social Media Monitoring and Analysis can understand the sentiment of the network against a product or a brand. In practice you can quickly discover who is speaking ill of a good or service or who on the contrary it is enhancing its value.
At this point I'd like to know what you think. Knowing that there are radars that probe the network to understand how things are is something that bothers you or indifferent? Think that this is indeed a way of indicating a malfunction without having to call the call center? Expected to increase warnings and complaints or we could instead be a 'move towards more dialogue with customers who are not authorized reviews?