Another form of income for google

Most revenue comes from Google AdWords, its flagship pay-per-click led 23 billion U.S. dollars last year. Now it is trying to gain the world's complicated electoral law.

On 5 August, Google has presented a brief report to the federal election commission (FEC) for exemption from the rules of campaign financing. Under the current law, sponsors of campaign ads must disclose their names, affiliations, and contact information in some cases.

candidates who begin the campaign with low name recognition, [attract potential] supporters is not an easy task ... many of these candidates have turned to AdWords to help, "writes Marc Berkon Jonathan Elias, a lawyer at Google.

The point of torque more than half of voters using online "news services portal like Google to know candidates. "A losing candidate running on a strong environmental platform, for example, may attract potential supporters for your site with the creation of text ads with words like 'effects of global warming' or 'support cap and trade'."

"The elimination of this form would prevent candidates to reach potential supporters on the Internet and would benefit well-funded candidates who could afford the expensive television advertising," the brief reads. "For the campaign funds that can not afford to spend money on expensive - and ineffective - advertising, there is no viable alternative. "Google also offers a solution beyond the exemption: That a disclaimer listed on the website of the campaign would satisfy all the rules of disclosure.

Google is trying to grind an important precedent: "[cause] severe limitation of space, a text ad is fundamentally different from TV or newspaper advertisement," his lawyers said.

So are fundamentally different text ads? Do not make newspapers like space constraints? AdWords are no more arbitrary constraints? What's to stop Google to increase the cap number of words on its AdWords product? The brief cites Yahoo and Bing as having similar maximum, but those search engines just as easily raise their caps? This is the Internet - real estate is infinite.

This deposit is only the latest example of Google trying to avoid government oversight. Only this week, for example, Google and Verizon have issued a common policy on net neutrality, in which the company requested exemptions for certain services and wireless networks.

While Google cites campaign finance as a logical storage, the real beneficiary of this exemption would be Google, which would continue to grow its AdWords product through the rich bounty annual election cycles.