Five senses to stimulate your customers

You know why people buy? It 's a question that all companies facing. Depending on what people do their shopping? are ways that influence their choices?
In his book Buyology, Martin Lindstrom says that about 90% of the choices people make for their purchases is unconscious studies have shown that the brain automatically when making purchasing decisions for us, in a split second.
Do not you realize what is happening or why you do things, but the simple truth is that buying is not a rational choice. It's an emotional purchase decision based on several factors, including the stimulation of the senses, especially sight, sound and smell. If you really want to bond with customers on an emotional level, it is necessary to stimulate the senses. In particular, sight, smell, and sound.
This concept is called sensory branding, and is used by numerous companies worldwide. The smell of a new car, or the sound of Pringles when you open are just some of the subtle sensory stimulation used.
What is the first thing that companies are launching a new product or to distinguish itself from other companies? Create a logo, but may not be enough so you have to make unique and original to associate their product or images.
If we take as example the stores Abercrombie note that all have the same fragrance, not only within but also outside the shop. And it's that that drives customers to enter
A powerful image with a characteristic odor can engage customers on a deep emotional level. This you can do if you have a product that can involve the sense of smell.
The visual images become even more compelling when coupled with a sound. Companies potatoes and cereals are spending millions of dollars to try different types of chips or cereals to get the perfect sound of the crunch. The sound can influence behavior.
the taste and touch can be used to create original brands. feel is important when buying clothes, who is not touching the fabric?
Most people will find a meal as a restaurant and stick with it because they know that the taste they love.
what are you waiting! Try to stimulate the senses of your customers!