Seven tips to increase traffic to your website

Nigel Muir, a specialist search marketing DBD Media has seven tips to increase your visibility in search engines

1. Make sure your site is built with search engine optimization (SEO). Many web designers do not understand the importance of SEO, it is important to involve someone who does, or check to make sure that your site can be found on search engines through the keywords that are really important for your business.

2. Use pay-per-click (PPC) through Google AdWords, Yahoo and Bing to ensure you have a profile page on search engines for important keywords. If you do not have a budget to compete with larger competitors, refine and target your ads by geography, time of day or other small details

3. Make sure that users can click on ads. Try changing your ad, making it different from the competition. Add a call to action, such as 'book' or 'Buy Now' or use the elements of urgency, for example, possibility of discounts.

4. Exploiting the long tail. According to Google, over 60% of searches performed each day is new. Make sure you build your campaigns to cover the specific long tail searches that people make.

5. Click the link right on the keywords for search.

6. Get a PPC expert to manage your PPC campaigns. They will ensure that the structure of the campaign is going well, targeting options that are right for your business and have the right kind of match to be able to get the most out of your budget.

7. Building a Facebook profile for your company and use Twitter to enable potential customers to know what you're doing and what promotions or offers that you are performing. Remember that social media sites and blogs are indexed by search engines, and can help potential customers find them more easily.